Must My Aspiring Influencer Friend Stop Exploiting People for Material?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

She also expects me to film her at inconvenient times. Often I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of engaging with life: observing the details, sharing them with an audience that values the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of offering access, providing her a chance to experience exclusive moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but companions help each other in small ways. My assumption was filming a clip here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I value our friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion film you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She must to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Vanessa Bryan
Vanessa Bryan

A former librarian turned literary critic who specializes in contemporary fiction and historical novels, with a passion for uncovering hidden gems.