Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread launch. This advancement aligns with a rise in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is often illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we want to give people the option to see more or less of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its service identified as AI-generated. Overall, over 100 m pieces of content are submitted to the app each day, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the level of AI content they view by opening the topic control feature in the application and picking the AI content topic. Other topics that are already be adjusted under the filter cover news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to tag lifelike AI-generated content, and it forbids harmful fake videos of celebrities or emergencies. Any realistic artificial content that is without a tag can be taken down under its community policies.
Furthermore, the service will henceforth add an artificially created watermark to content created with its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This action is intended to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2m awareness program for experts and institutions to create informative material about responsible artificial intelligence. This project will assist non-profit groups focused on teaching computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over intentions to lay off hundreds of safety staff in Britain. It is expected to cut 439 jobs in its trust and safety division in London, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by people. The company stated a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
